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Learn the art of Brand Management
Brand Management
Basic Concept of Brand Management (9:26)
Types Of Brand & Brand Equity (5:58)
Importance & Features Of A Brand (6:12)
Brand Name (7:34)
Key Elements of A Brand (6:12)
Brand Management Process (7:57)
Brand Positioning & Brand Building Pentagon (8:49)
5 M's of advertising & Functions of a brand (7:06)
Role & Strategies of a Brand (5:05)
Global Analysis (5:09)
Brand Management Process
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